Meet our Founders
Kim Conway, Co-Founder & CEO
Kim Conway is a global business travel and mobility leader with extensive experience managing international operations teams, client service delivery, and strategic business growth initiatives across complex travel and visa programs.
Her background includes operational leadership, global team management, client relationship development, and program oversight supporting organizations navigating international travel, mobility, and cross-border compliance requirements. She has worked closely with corporate stakeholders, operational teams, and service providers to improve traveler support, strengthen program performance, and deliver scalable solutions in fast-moving global environments.
Kim co-founded ASK 4 Group to help organizations approach travel program strategy, provider relationships, and operational decision-making with greater transparency, accountability, and practical industry insight.
Areas of Expertise:
- Global operations leadership
- Business travel program support
- Client relationship management
- Provider strategy and oversight
- Service delivery and operational scalability
Synneva Zempel, Co-Founder & COO
Synneva Zempel specializes in international visa and travel document operations, compliance processes, travel technology initiatives, and client onboarding and implementation support.
Her background includes operational leadership, visa requirements management, process development, and global platform implementation supporting corporate travel and mobility programs across multiple international markets. She has worked extensively with high-volume operational environments, traveler support workflows, and cross-functional teams responsible for service delivery, quality oversight, program scalability, and efficient client onboarding into travel technology platforms.
Synneva founded ASK 4 Group to provide organizations with an independent and practical perspective on travel program strategy, provider evaluation, compliance considerations, and traveler experience.
Areas of Expertise:
- Travel document management
- Client onboarding and implementation
- Provider evaluation and oversight
- Operational process development
How We Help
Managing international travel and visa compliance requires organizations to balance cost, service quality, operational efficiency, and traveler experience.
We help organizations navigate these decisions by:
- Assessing visa service providers and travel program partners
- Advising on immigration compliance and document procurement strategies
- Supporting vendor selection for events, programs, or ongoing travel operations
- Providing independent perspective on service quality and program performance
Our work helps organizations structure travel programs that are compliant, efficient, and aligned with their broader operational goals.